It’s here again, the utter madness that is Mother’s Day ! I personally have been out of the the mayhem and chaos since we started to gear our sales toward the event world about ten years ago. The pressure put on florists throughout the country is akin to that of a restaurant owner on Valentines day when it falls on a Saturday (or Friday), think of any business that does almost thirty five to forty percent of its annual sales in one day and you have the insanity that a busy florist has to endure during the big flower holiday. Simply put, its like forcing a round peg through a square hole.
It is impossible to find drivers to do the one hundred or so deliveries that need to be done, it is impossible to find certain flowers because nowadays the supermarkets have first dibs on the choice blooms grown buy the top growers, it is impossible not to be shafted by the wholesalers in Miami who dream up fuel surcharges three weeks before the main shipping period begins, it is impossible to prevent the Ecuadorian and Colombian airlines from creating a nightmare with flights being rescheduled and sometimes cancelled completely and the list goes on. I have nothing but total sympathy for retail florists the world over during this period. Oh, and did I forget to mention that a retail florist has no choice than to abandon life as they know it for about a week, no taking the kids to school, no having a glass of wine after work, no watching the O’reilly Factor (god help us) and no time for family and friends. So why bother you may ask ?
The only answer I can give you is this………………….Most florists are the hardest working, pain enduring, persistent, gritty, always eager to please, artistic (for the most part), totally fabulous people the working world has to offer, who else would put themselves through this exercise of seeing how high you can raise your blood pressure in the shortest time possible. I have nothing but pure admiration for the florist community and their ability to deal with Mother’s Day madness year after year. The fact that sometimes people complain to their florist in the aftermath defies explanation. That has to be put down to complete ignorance most of the time and the fact that some people treat their flower arrangements like a sack of potatoes. So…………….congratulations to every florist who wakes up next Monday morning without the wiring of a EKG machine stuck to every limb or a Doctor shining a light into your retina asking “can you hear me, can you hear me”.
Pick up the phone, order your flowers from your local florist and keep well away from the supermarkets and support the flower people who are there for you all year round. Happy Mothers day !!!